Optimization Services

Level 1: Content

Maintaining current content throughout your web site is a new way to promote your business online. Black Knight will freshen up your web site's current content or write new content. All of our writing uses specific keywords to help your business or blog rank higher in search engines such as Google. At the same time, our content is useful and appealing to visitors. If you choose, we will add new content regularly through a blog. We allow you to leave the details up to us so you can focus on your core business concerns.

Level 2: Content and keyword targeting

In addition to fresh content, Black Knight Interactive will help you select specific keywords or phrases you want your site to rank for in online searches. These are words people will type into Google to find your site such as "Grand Forks apartments" or "eye doctors Wahpeton." Keywords should include terms people are already using to find your site or words your competition may be using.

Black Knight will take those words and build your site and brand to the top listing in search engines. Keywords play an important, behind-the-scenes role for attracting customers to your business. Dominating these words is crucial to your success in a web-centered market.

Level 3: Content, keyword targeting and advanced promotion

Advanced promotion is the highest level of search engine optimization. In addition to new content and keyword targeting, Black Knight will rank your web site high in the search engines by strategically building thousands of links from other web sites back to your site. The more links your site has, the more authority it will have with search engines. Authority in this case refers to the 'weightiness' or impact your site has when someone conducts a google search.