Optimization Services

Level 1: Content

Maintaining current content throughout your web site is a new way to promote your business online. Black Knight will freshen up your web site's current content or write new content. All of our writing uses specific keywords to help your business or blog rank higher in search engines such as Google. At the same time, our content is useful and appealing to visitors. If you choose, we will add new content regularly through a blog. We allow you to leave the details up to us so you can focus on your core business concerns.

Level 2: Content and keyword targeting

In addition to fresh content, Black Knight Interactive will help you select specific keywords or phrases you want your site to rank for in online searches. These are words people will type into Google to find your site such as "Grand Forks apartments" or "eye doctors Wahpeton." Keywords should include terms people are already using to find your site or words your competition may be using.

Black Knight will take those words and build your site and brand to the top listing in search engines. Keywords play an important, behind-the-scenes role for attracting customers to your business. Dominating these words is crucial to your success in a web-centered market.

Level 3: Content, keyword targeting and advanced promotion

Advanced promotion is the highest level of search engine optimization. In addition to new content and keyword targeting, Black Knight will rank your web site high in the search engines by strategically building thousands of links from other web sites back to your site. The more links your site has, the more authority it will have with search engines. Authority in this case refers to the 'weightiness' or impact your site has when someone conducts a google search.

Black Knight will promote your site to the top by building links through online directory submissions, article submissions, digital press releases, traditional press releases, social networking, videos and more. Advanced online promotion will set your online marketing ahead of your competition.

Website Services

We can tailor our products and services to meet your company's needs. Maybe your web site needs a re-design or maybe it's not getting the traffic you expected. Tell us what your goals are, and Black Knight can make them happen.

Black Knight Interactive provides three options for web site construction ranging from a unique design to an online store. Our designs are intended to work directly with or independently from our promotion services listed above.

1. Web site construction

Black Knight will optimize a web site template so it becomes unique and represents your company or blog. We will provide the content and can integrate a blog into your site for added promotion. A web site doesn't have to be flashy, but an online presence is essential to building connections with potential customers.

2. Custom web site construction

We will design an original web site to meet your needs and goals. Our designer will incorporate your ideas while creating a site that is functional, visually appealing and user friendly. The possibilities are endless in this ever-changing market. Meet with us to discuss your ideal web site and we can make it happen.

3. Online store

An online storefront is a must for any business that wants to remain competitive in a growing online market. Black Knight will build and integrate an e-commerce store into your new or existing web page. Tell us your expectations as far as sales, number of products and design, and we will create the perfect storefront for your site. Our interactive strategy is to use search engines to your benefit while attracting customers to your site. An e-commerce web site is the way to go if you want fast, hassle-free transactions. With Black Knight, you will get results by converting browsers and window shoppers into sales.